DAZN x NFL Game Pass
Creating weekly content for DAZN and their NFL Game Pass product.
DAZN’s NFL Game Pass product is a core part of their offering and requires a steady stream of content on a weekly basis throughout the NFL season. As lead designer on this account, I developed, designed and artworked a range of creative from CRM to affiliates, OOH to print advertising, all the while working closely with the art director, creative director, creative retoucher and a wider team of producers, copywriters and motion designers.
Week on week, new themes and key selling points are introduced, from Halloween and Thanksgiving, to international games and special offers. Highlighting these points of interest and using them to produce highly creative artwork that feels new and exciting each week is the main aim.
