Created as Lead Designer on this project at MATTA.
A campaign to encourage respect in grassroots football, led by The FA and Nationwide.
The key elements of this project were developing an image treatment that suited the “grassroots” feel of the campaign, building a grid system that worked across various dimensions to maintain consistency, and creating custom typography to add energy and drive home the message of positivity.
The image treatment was carefully created to maintain a natural and gritty feel whilst boosting the quality of the images. The colours of the kit and grass were also made to feel more vibrant whilst maintaining a slightly desaturated feel in the other areas of the images.
Before image treatment
After image treatment
