Created as Lead Designer on this project at MATTA.
Giving a new era of Women’s professional rugby a visual identity that stands out
The arrival of Premiership Women’s Rugby (or PWR) marked a huge milestone for the sport, and I was Lead Designer on the creation of a brand world to support an already designed logo. The brand world needed to be vibrant, energetic and modern, something that could stand out from the crowd but also feel aligned with the likes of the WSL.
Ensuring that the brand world working in sync with the logo was key - by using a supergraphic intrinsically linked to the logo icon, applications can always feel rooted in the core of the brand.
