An exciting opportunity to develop an entirely new brand within the professional triathlon competition calendar, T100 sits under the umbrella of the Professional Triathletes Organisation (PTO). Created in collaboration with Art Directors Aidan Shields and Jess Webb, I was Lead Designer on this project and was responsible for finessing the logo, building the brand world, creating an extensive brand guidelines document, and preparing a brand toolkit ready for the client to roll out the new visuals.