Created as Lead Designer on this project at MATTA.
A superhero inspired campaign to promote the 2024 PWR Finals
Generic Hero Asset
Club Specific Hero Asset
This campaign was split into phases, with the first asset focusing on a big game weekend dubbed the ‘SuperPWR Weekend’. This was led by a generic hero asset, along with team specific versions with a player from that team highlighted. This design featured an in depth image treatment, custom typography and layers upon layers of texture, sparks, lightning and more.
The entire campaign was developed from art direction by my frequent collaborator at MATTA, Jess Webb. Creating her vision and executing it to the highest standard and then seeing it in the real world at matches was a real pleasure.
The second phase of the campaign was to focus on the final itself. This involved an altogether different direction, albeit with the same superhero inspiration. Again, this involved in depth image treatment and comping, custom typography, and pixel perfect positioning to ensure a good balance in the final execution.