Created as Lead Designer on this project at MATTA.
A framework for changing the way that sporting governing bodies think about the environment
Created in collaboration with Creative Director Louis Swann at MATTA, the Sports for Nature brand was an exciting project involving the likes of the International Olympic Committee and the UN Environment Programme. The key aim of this project was to create something synonymous with the mission to protect the environment whilst not being stereotypical in the approach.
I developed and implemented branding systems relating to colour, typography, graphics, image treatment and beyond, and formalised these in a detailed brand guidelines document.
