DAZN x Ligue 1
Launching DAZN’s partnership with France’s top tier of professional football.
I was hired by global sports broadcaster DAZN to lead the design on the launch campaign for their partnership with Ligue 1. The campaign had to adhere to strict brand guidelines, whilst also introducing some excitement and energy that set it apart. The key element of this campaign was the prominent featuring of many of the league’s top stars.
Elements of the campaign included a suite of digital assets, OOH, and weekly print advertisements in France’s daily sport newspaper L’Equipe.
